Read in Vogue
In the Undress Code Swimwear & Resortwear 2024 Collection we stay in sunny Tenerife.This time, in a more humorous and cheerful version, we fully feel the upcoming summer. We jump into the pool, eat pasta straight from the pan and run on the beach like Pamela in Baywatch.
Our model, Freya, spent 3 days with us in Tenerife and we hope that you can feel this ease and freedom in all the photos.
Vivian Top & Athena Skirt
We wanted our campaign to give the feeling of looking at holiday photos with friends. We spent the whole day on the beach, drinking cool drinks from a can at a nearby shop and eating juicy fruit. Inspired mainly by films that took place in Italy in the 1990s, we focused on our flagship minimalism, because, as when creating every collection, we believe that clothes are only intended to gently emphasize a woman's character.
We’ve introduced a beautiful, geometric, black and beige pattern on swimsuits and clothes, on which a trained eye will notice delicately drawn female profiles. This motif is not new to us, because feminine shapes have inspired us since the beginning of the brand, but for the first time in this form.
Photographer: Karolina Pukowiec
Model: Freya Walton